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A softening freight market has led to a slowdown in recruitment spending across the transportation industry, but experts urge carriers to remain focused on retention efforts and continue working to keep a steady pipeline of drivers flowing in.

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The trucking industry’s push to recruit drivers is as strong as ever despite signs freight demand may be softening.

In light of the many supply chain disruptions and market shifts of the past few years, shippers have been working to improve the efficiency and reliability of their private fleet operations, starting with an even sharper focus on attracting and retaining professional drivers.

Creating a coordinated campaign involving trucking company titans and state education officials to foster workforce development in the trucking industry is paying off for the Alabama Trucking Association.

NASHVILLE, Tenn. — Futurist Nikolas Badminton explored June 2 how the trucking industry could change in the years ahead and what that means when it comes to driver recruitment.

Walmart Inc. is ramping up pay for its truckers as it seeks to shore up staffing amid a nationwide rush to hire drivers, saying its truck drivers will be able to earn between $95,000 and $110,000 in their first year at the company,

Motor carriers are implementing technologies designed to streamline the online recruiting and onboarding process so they can keep in touch with qualified drivers and ultimately hire more of them.

Digital technologies are playing an increasingly pivotal role in terms of finding and keeping drivers, according to a report Feb. 14.

The Biden administration is launching a multifaceted program in partnership with industry that aims to expand recruiting efforts in trucking through various efforts, and elevate the appeal of what one senior administration official described as “well-paying, solid careers.”