A truckside-mobile billboard council has formed in response to the rapidly growing popularity of truckside and mobile-billboard advertising.
The 14-member Truckside Advertising Council of America is composed of truckside and mobile-advertising providers, their suppliers, the Outdoor Advertising Association of America and the Traffic Audit Bureau.
The group aims to promote truckside and mobile-billboard advertising by striving for excellence in operating standards and promoting education, awareness and the research needed to drive accuracy and innovation.
The council, which started in March as a 10-member steering committee, has since kicked off a comprehensive marketing campaign, worked with TAB to deploy a new media measurement methodology and educated advertising media buyers on the virtues of the truckside-mobile mediums.
For the full story, see the Dec. 25 print edition of Transport Topics. .
