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GM and Ford argue that shielding Stellantis from the tariffs would hand the company a cost advantage over U.S.-assembled trucks that contain imported parts already subject to tariffs.

With President Donald Trump’s tax bill killing EV incentives at the end of the month, the push for a sub-$30,000 vehicle that runs on electrons may help buttress the projected dip in sales.

The plan is part of what Farley called a “tremendous pivot” away from its earlier strategy of electrifying its largest models, which it largely abandoned a year ago.

Stellantis sales in the U.S. fell 10% in the second quarter despite resilient demand for Jeep SUVs and Ram trucks.

Ram is putting the Hemi V8 engine back in its light-duty pickup trucks, part of a blitz of changes from brand head Tim Kuniskis to claw back lost share in the hyper-competitive truck market.

Toyota is looking into offering a compact pickup in the U.S., potentially joining Ford and Hyundai in competing in the growing market for entry-level trucks.

Stellantis is bringing a cheaper version of its Michigan-made Ram pickup truck to the U.S. market in a bid to bolster sales and minimize its tariff bill.

Slate Auto plans to debut a small electric-powered, American-made pickup for less than $20,000 with federal subsidies.

Former Stellantis NV executive Tim Kuniskis will rejoin the automaker to run the Ram pickup brand as the company plots a turnaround following the ouster of CEO Carlos Tavares.

Sales of pricey pickup trucks at Stellantis, Ford and GM faltered in the first quarter, a sign that high borrowing costs are eroding Americans’ appetite for automakers’ main profit driver.