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Perspective: The Split Personalities of Musk and Tesla

The publicly espoused viewpoints of Tesla CEO Elon Musk and his own company regarding electric vehicles appear to be at odds.

March 31, 2025

Perspective: Overcoming the Greatest Hurdle to ZEV Adoption

The greatest hurdle to the widespread adoption of medium- and heavy-duty zero-emission vehicles is the most difficult to overcome: an underlying lack of trust and faith in ZEVs.

September 3, 2024

Perspective: EPA’s GHG Phase 3 Rule Needs Fixing

One of my guiding principles, both personally and professionally, is to fix the problem. The commercial truck industry definitely has a problem to fix, writes ATD Chairman Scott Pearson.

June 24, 2024

Perspective: How Refrigerated Trucking Delivers for Summer

During the summer, consumers purchase more produce and fresh blooms. Behind the scenes, the logistics industry takes certain steps for transporting these goods safely and efficiently.

June 17, 2024

Perspective: As EVs Evolve, Don’t Overlook Aerodynamics

Fleets looking to improve the efficiency of their operations should not overlook how improving the aerodynamic properties of their trucks can generate immediate returns.

December 11, 2023

Perspective: Without Trucking, There Is Nothing

Last month, ATA reached its 90th year. For nine decades, ATA and its 50 state trucking associations have been the leading voice for our industry in Washington and every state Capitol.

October 16, 2023

Perspective: The Past Year Has Proven the Value of Trucking

Four decades in trucking have shown me how much opportunity this industry creates.

October 10, 2023

Driving Green Trucks Ahead at the Right Speed

It is troubling that the government is pushing the regulation of fleet electrification in a way that could slow down rather than accelerate electric adoption by truck customers.

June 20, 2023

Perspective: Knowing Cargo Theft Risks

As shippers continue to contend with supply chain disruption, they’re simultaneously experiencing another risk: historic levels of cargo theft, Loadsure's Jim Heide writes in a perspective.

February 27, 2023