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Not much has changed since the 1970s when, as a young technology marketer, I stood on the docks of countless trucking companies for hours, sometimes days, clipboard in hand, trying to measure the time and efficiency of dock management. Armed with data laboriously collected, I would confront trucking executives with the evidence that I thought would persuade them to invest in the latest technology of the day to automate wherever they could.

In the world of transportation, change is something we deal with every day. It becomes a challenge to manage customer demands, the regulatory landscape, positive driver experiences and big data while promoting an organizational culture that is ready to accommodate the changes happening in front of us.

Just when we thought the price of oil couldn’t slide any further, here we are. As I write this, crude oil prices have fallen below $30 per barrel for the first time since 2003 — dropping 40% from six months ago. Few imagined that prices would be where they are to start the new year. And even fewer (fuel hedgers aside) budgeted so.

Communication and team building are two ideas or points of emphasis that all successful transportation firms need to understand and utilize.

Transportation and fleet managers have wrestled for years with the cost versus benefit of incorporating telematics on their trucks. The term telematics derives from the combination of telecommunications and informatics and represents a variety of devices also known as onboard computer systems.

It has been great to have a lull in high fuel prices, hasn’t it? Almost something we could get used to. But would you bet on these prices sticking around forever?

Although Congress finally passed a five-year, $305 billion highway bill, the Fixing America’s Surface Transportation (FAST) Act, and President Obama signed it Dec. 4, we should not overlook the ancillary issues that distinguish between the needs of the motoring public and the transportation industry.

The deal market in the transportation industry currently is in a rare position — it’s good for both buyer and seller.

Leading a company that buys new trucks loaded with all of the diesel emissions fluid systems and particulate filters on them, I am keenly aware of the many problems associated with them, as is everyone else who runs them.