Truck Racing, European Style, Could Be the Next U.S. Import
Jeff Johnson
| Staff Reporter![]() |
(International Truck Racing Organization) |
Truck racing like this is a huge phenomenon in Europe, with fans clamoring for action and truck manufacturers using the events to market their products.
Now a group of entrepreneurs wants to take the 1,500-horsepower action of truck racing to the United States, but questions remain whether the sport can translate across the Atlantic and whether it can succeed without the support of skeptical U.S. truck makers.
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