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March 16, 1999 9:00 AM, EST

The National Truck Equipment Association has aggressive goals and among the targets is a complete make over of its annual convention to embrace the entire commercial truck and transportation industry in the new millennium.

The Commercial Truck, Trailer and Technology Expo — T3 Expo — will replace NTEA’s annual convention and trade show as well as its tri-annual super show. It will begin as an international exposition tied to the group’s conference scheduled for February 2000 in St. Louis.

NTEA represents small- to mid-size companies that manufacture, distribute, install, sell and repair commercial trucks, bodies, equipment, trailers and accessories.

The revision is part of the association’s larger goal of having a bigger presence in the truck equipment marketplace. The challenge ahead for the group is establishing value and a reason for a larger truck trade show.

“Several radical changes are occurring in the marketplace,” said Jim Carney, executive director of NTEA. “These include consolidating markets, shifting channels of distribution and new technologies. There just wasn’t any other show dealing with these changes on an industrywide basis.”

For the full story, see the March 15 print edition of Transport Topics. Subscribe today.