ATA Blasts Chevy, Saturn Ads
Dan Lang
| Staff ReporterWalter B. McCormick Jr., president of the trade organzation, sent a letter to Ronald Zarella, president of GM North America, taking Chevy Malibu to task for a television advertisement that depicted a car being menaced by tractor-trailers.
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McCormick said in the letter that he was “appalled” that the Chevrolet ad depicted an auto cutting in front of trucks and depicted big trucks as an “ominous highway hazard.” He called the Saturn ad an “insult to professional truck drivers.”